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Make It Right Nola
Hurricane Katrina devastated New Orleans. The slow reaction to the initial emergency and to the ongoing crisis exposed troubling realities about the response capabilities of the American government when the citizens of our most culturally diverse city were in desperate need of help.
When Brad Pitt visited the Lower 9th Ward for the first time after the storm, he was shocked by what he saw: the remnants of people's lives strewn across the streets and an entire neighborhood torn apart and turned upside down. Pitt was even more disturbed by the lack of a clear plan to address the situation. Many were quietly saying there was no chance the Lower 9th Ward would ever be re-built. Pitt resolved to do whatever he could to help them rebuild.
The Mission of Make It Right is clear: it is to be a catalyst for redevelopment of the Lower 9th Ward, by building a neighborhood comprised of safe and healthy homes that are inspired by Cradle to Cradle thinking, with an emphasis on a high quality of design, while preserving the spirit of the community's culture. The goal is to accomplish this quickly, so that the first residents can begin returning to their homes as soon as possible.
Help rebuild by purchasing Make It Right merchandise including 100% certified organic cotton t-shirts and green products. 100% of net proceeds will go to building new homes.
Visit the Make It Right Shop or Make a Donation
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